bread & Butter PR
Visual Content Manager (NYC)
New York City, NY - Full Time
Who we are:
bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.
Why bread & Butter:
We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.
We’re Looking at You!
A Digital Content Manager for bread & Butter is responsible for overseeing the needs of digital clients daily through development and execution of overall visual content strategy and content creation. Digital Content Managers serve as representatives of the company and as a leader for account teams, ensuring work is being completed to the standards of b&B. Digital Content Managers work in tandem with Social Media Managers, reporting to the Digital Art Director. You can build a team and are a solid mentor. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view. A Digital Content Manager for bread & Butter should be thoughtful, a strong writer, possess an almost obsessive attention to detail, can often be heard asking, “What else?” and, most importantly, is excited about what bread & Butter is and what it will be.
Available Opportunity:
As a Digital Content Manager at bread & Butter, you orchestrate the comprehensive strategy for clients while leading daily operations for the account teams. Your role involves being a pivotal liaison between the company and our clients, ensuring seamless communication and surpassing expectations. You serve as the team leader, providing resources and solutions, while setting and exemplifying high standards. Overseeing content strategy and execution, from photoshoots to visual aesthetics, aligns closely with client objectives, and you swiftly identify and rectify any deviations. Stepping in when necessary, whether in client meetings or supporting tasks, ensures smooth team functioning. As the final gatekeeper for visual content, you guarantee that all materials align with client goals and maintain the expected quality. Additionally, you actively participate in devising high-quality content that resonates with client perspectives and fosters virality. Your capacity to translate client objectives into actionable tasks for the team ensures efficiency and goal attainment. Stepping in for team members when needed, working closely with HR to maintain standards, and fostering team growth through mentorship reflect my commitment to managing both operations and people effectively at bread & Butter.
Here’s What We Need:
On the whole, this is a hybrid, office-based role. A Digital Content Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a Digital Content Manager’s commitment will tend to be standard office hours, deadlines or the demands of a client may see the Manager working nights or weekends to ensure continued success. Must be authorized to work in the US.
Having Our Cake & Eating it Too:
The annual salary for this role ranges from $65,000 to $75,000.
bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.
Why bread & Butter:
We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.
We’re Looking at You!
A Digital Content Manager for bread & Butter is responsible for overseeing the needs of digital clients daily through development and execution of overall visual content strategy and content creation. Digital Content Managers serve as representatives of the company and as a leader for account teams, ensuring work is being completed to the standards of b&B. Digital Content Managers work in tandem with Social Media Managers, reporting to the Digital Art Director. You can build a team and are a solid mentor. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view. A Digital Content Manager for bread & Butter should be thoughtful, a strong writer, possess an almost obsessive attention to detail, can often be heard asking, “What else?” and, most importantly, is excited about what bread & Butter is and what it will be.
Available Opportunity:
As a Digital Content Manager at bread & Butter, you orchestrate the comprehensive strategy for clients while leading daily operations for the account teams. Your role involves being a pivotal liaison between the company and our clients, ensuring seamless communication and surpassing expectations. You serve as the team leader, providing resources and solutions, while setting and exemplifying high standards. Overseeing content strategy and execution, from photoshoots to visual aesthetics, aligns closely with client objectives, and you swiftly identify and rectify any deviations. Stepping in when necessary, whether in client meetings or supporting tasks, ensures smooth team functioning. As the final gatekeeper for visual content, you guarantee that all materials align with client goals and maintain the expected quality. Additionally, you actively participate in devising high-quality content that resonates with client perspectives and fosters virality. Your capacity to translate client objectives into actionable tasks for the team ensures efficiency and goal attainment. Stepping in for team members when needed, working closely with HR to maintain standards, and fostering team growth through mentorship reflect my commitment to managing both operations and people effectively at bread & Butter.
Here’s What We Need:
- 4-6+ years of hospitality and/or travel social media and content creation experience, preferable with agency vs. in-house
- Proficiency with various platforms aids in campaign management, optimizing tools like Adobe Creative Cloud, Asana, Box, Dropbox, Pixieset, Later.com and more.
- Experience running multiple hotel, restaurant, food & beverage brands campaigns across Instagram, Instagram Story, Facebook, Twitter and TikTok organic social
- Experience directing paid social campaigns, brand collaborations and influencer marketing campaigns with 20-30+ influencer partners for hotel, restaurant and CPG food & beverage brands.
- Ability to seamlessly work with photographers, videographers and other content creators to responsibly curate content for social aesthetics
- Ability to provide sound guidance and strategy for multiple team members in time of crisis
- A passion for cultivating relationships within the food and hospitality community
- Appreciates the art of crafting the client story through social media partnerships, clever social aesthetics and key messaging
- Media junkie- there’s no such thing as reading/watching too much. Bonus points for pop culture acumen
- Has the ability to really dig deep into client goals to create strategic digital campaigns that drive business and make b&B invaluable to our clients
- Be the sounding board and resource for team members and clients regarding social media goals and trends within the greater media landscape
- Love of a fast-paced environment and the satisfaction of a busy yet productive day
- Flexibility and a desire for endless possibilities
- Help develop and strategize creative campaigns and alliances that keep clients ahead of the curve
- Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!
On the whole, this is a hybrid, office-based role. A Digital Content Manager will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a Digital Content Manager’s commitment will tend to be standard office hours, deadlines or the demands of a client may see the Manager working nights or weekends to ensure continued success. Must be authorized to work in the US.
Having Our Cake & Eating it Too:
- We offer generous vacation, maternity, family planning, and personal leave as well as hybrid working, Summer Fridays, and time off for important events like birthdays and parent-teacher conferences.
- We offer 401k, new business bonuses, and a generous employee referral program.
- We love celebrating, whether it’s Wine Wednesday or just Tuesday. We always enjoy an excuse to raise a glass!
- Learning something new is our jam. We try to say, “Yes!” and we’ll figure it out. We offer extensive training, opportunities to expand your skillset, and the ability to work in any office across the country.
- We want you to be healthy – mentally, spiritually and physically. We offer generous medical, dental, and vision insurance, as well as the flexibility that comes with being a “little big” company.
The annual salary for this role ranges from $65,000 to $75,000.
