Digital Marketing Director (NYC)

New York City, NY
Full Time
Who we are:
bread & Butter is a full-service communications agency with a fondness for all things food, drink and travel. We are a collaborative group of dreamers and do-ers. We combine intimate local knowledge with an extensive national network to craft clever and multidisciplinary communications campaigns tailored to our clients’ needs. We only partner with inventive businesses that inspire us and continually challenge us to think big, but act small.

Why bread & Butter:
We are Southerners at heart, always saying, “Please” and “Thank You,” and hustlers by trade. We believe everyone deserves a seat at the table and practice what we preach to ensure the spirit of hospitality runs through everything we do. We're not a company that wastes time—not yours, not ours. We are not too busy to talk, come by or think of new ways to increase long-term brand awareness. For us, there is little difference between work and pleasure because our work is our pleasure.

We’re Looking at You!
A Digital Marketing Director with bread & Butter is a jack of all trades, master of your domain, captain of the ship and has a proven background helping translate the most effective methods to meet revenue goals: content, community and commerce. Using online channels such as social media, Google search, emails and mobile apps, you will lead your team of experts to craft multi-channel media strategies that allow clients to segment, personalize and amplify every aspect of their digital marketing. You meet or beat deadlines, stay ahead of digital trends and always bring a fresh point of view. You’re a problem solver and always come to the table with a solution; an inspiring leader; are the day-to-day touchstone, brand champion and keeper of long-standing, meaningful relationships with both clients and your team. You meet client goals by developing big picture strategies, creative content, engaging the online community, analyzing insights and consistently offering creative and on-point deliverables.  A Digital Marketing Director for bread & Butter should be strategic, analytical, thoughtful, creative, possess an almost obsessive attention to detail, can often be heard asking, “Yes, and?” and, most importantly, is excited about what bread & Butter is and what it will be.

Available Opportunity:
A Digital Marketing Director for bread & Butter is responsible for overseeing the creation and execution of digital marketing strategy, as well as new business development, best practices, employee professional development and overall team growth. Digital Marketing Directors serve as a representative of the company and as a senior leader for account teams. Digital Marketing Directors oversee the work of Digital Marketing Managers and/or Digital Marketing Strategists and report to the CDO.

Here’s What We Need: 
  • 8- 10 years of digital marketing experience, preferably within an agency and working with hotel, restaurant and food & beverage brands.  
  • Proven track record for driving hotel, restaurant and food & beverage sales via paid social media, Google and digital marketing tactics.  
  • Ability to build and manage social media advertising strategies for clients, effectively planning, optimizing and reporting to meet client needs.
  • Ability to plan and execute all digital marketing, including SEM, marketing database, email, social media and display advertising campaigns including Google search and display ads, Amazon ads, SEO and retargeting ads.
  • Ability to measure and report performance of all digital marketing campaigns to create benchmarks for success, identify trends and insights and optimize spend and performance based on the insights.  
  • Ability to collaborate internally, with outside agencies and/or with other vendor partners to create landing pages and optimize user experience, ensuring that strategy supports overall brand goals and objectives.
  • Ability to evaluate strategy is in alignment with client objectives, assess against goals (ROI and KPIs,) resolving when strategies aren’t working, or the situations change and adjusting quarterly goals.
  • Ability to draft and manage e-blasts via platforms like MailChimp, Constant Contact, Emma, Revinate, etc.
  • Constantly brainstorming new and creative growth strategies, identifying and evaluating emerging technologies to better optimize marketing campaigns, email marketing, social media and display and search advertising.
  • Ability to plan, execute, and measure experiments and conversion tests.
  • Ability to attend and lead client meetings as appropriate to assess the progress of the digital campaign, propose new advertising opportunities and educate clients as needed.
  • Be the sounding board and resource for clients regarding social media marketing in the hotel and travel space
  • Love of a fast-paced environment and the satisfaction of a busy yet productive day. 
  • Has the ability to travel and still keep up on daily work needs.
  • Flexibility and a desire for endless possibilities. b&B is a dynamic, ever-evolving company that thinks beyond black and white. 
  • Keen attention to detail - ads and emails are error-free and gorgeous.
  • Excitement for growth, new ideas, new ways of doing things and a place you’re excited to call home. Say yes!
Working Conditions:
On the whole, this is an office-based role. A Digital Marketing Director will spend time in meetings and briefings. Occasional travel might be required for client visits and planning. Although a Digital Marketing Director’s commitment will tend to be standard office hours, deadlines or the demands of a client may see the Director working nights or weekends to ensure continued success.

$90,000 to $110,000 per year

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